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Terry Greenhut has been showing people how to make good money in the auto repair and transmission business since 1980 when he started writing shop management bulletins for the various industry Trade Association publications. The sales course Terry developed and has been teaching since 1984 has been enjoyed by over 18,000 of your fellow shop owners and managers. It's geared to teach anyone in the business how to sell to their retail, wholesale, and fleet customers at the best possible profit.
Why give your work away if you don't have to? Knowing
the right words to say can make the difference between working late
into the night for peanuts and going home at a decent hour with money
in your pocket. Most owners and managers think
that people won't pay good money to get their cars fixed. The truth
is that they don't want to pay any money to get them fixed.
But they will spend top dollar if you know how to ask
for it and have the objection handling skills to back it up.
Before Terry began teaching
this sales training course, only franchisees had access to any sales
training in the auto repair or transmission industry. Now
you can learn to compete with them on their level.
If you're tired of watching the shop down the
street get good money while you get less for doing the same
job, maybe it's time for you to find out what they already
know; how to sell! No, it's not
automatic. None of us were born knowing how to sell properly. It is
a skill that is developed over a period of time and needs to be learned
just like any other.
Many of you read Terry's articles
in Transmission Digest, Undercar Digest, the ASC California Independent
and in Motor Magazine's Emission Repair Monthly. Now you can have
him on your car stereo or right there on your living room TV. With
his new audio and video packages Terry is now able to
bring his entire two day sales training seminar directly to you.
Just think. No more traveling and staying in a strange hotel (and
some of them have been very strange over the years). No more giving
up an entire weekend to get the training you need. And no more being
stuck in a classroom for two solid days when you could be out doing
something really important like fishing or playing golf.
The taping was done at a live seminar complete with an audience of your peers asking just the right questions. Both the audio and the video packages have the same sound track. They contain nine hours of detailed, practical instruction and include all twenty three lessons. They both come with a "fill in the blanks" workbook which makes a great teaching aid. The video package includes over 350 computer graphics and special effects that keep it exciting while at the same time placing the proper amount of emphasis on the truly important points. Many shop owners are ordering the videos and using them to run their own in house, sales training seminar. Once they see how the tapes help them, they call and order enough workbooks for the entire staff. Who needs sales training? Everybody who comes into any contact with customers. From the person who stands face to face with most of them, to the technician who picks up the occasional phone call, and everyone in between. Have you ever wanted
to start an effective outside sales program?
Having trouble with that initial phone call when the customer asks how much? Most everybody does. That's why one of the tapes or CDs in the set is devoted strictly to teaching you how to get that customer to the shop. You'll learn the words that will make them want to bring the car in for you to diagnose so you can offer them the best possible service. Then it won't only be about price anymore. Some of you have spent many thousands of dollars going to management workshops and consultants who tell you to keep good statistics and watch the bottom line. The real deal is that if you don't learn effective methods of getting your price consistently while raising your customer count, the only statistic you'll be watching is your bottom line shrinking away to nothing!
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